Privacy Policy

The privacy of your personal information is afforded the highest level of importance by Picture This Agency.

We uphold the principles of the Privacy Act 1988 (Cth) (Act) regarding the manner in which we handle your personal information and how we respond to your requests to access and correct it. While we take careful measures to protect the confidentiality of information provided to us, we have adopted this Privacy Policy to reflect the intentions of the Act. This document sets out our information handling procedures and the rights and obligations that both you and we have in relation to your personal information. We will uphold all relevant legislative requirements. However, in the event of any inconsistency, the legislative requirements will override the provisions of this document.

This document reflects our Privacy Policy as at May 2020. We reserve the right to amend our Privacy Policy at any time without notice to you. The date of this Privacy Policy will inform you as to whether there have been updates since your last visit.

Collection of Information

We will only collect personal information where it is reasonably necessary to do so for the conduct of our business. The kinds of personal information that we collect and hold may include:

  • your contact information and email addresses;

Any collection of personal information by us will be fair and lawful and will not be intrusive. Upon request you will be told the identity of the collecting entity, the purpose of the collection, details on how you can gain access to your personal information and any consequences of failing to give the information.

If it is reasonable and practical do so, we will collect personal information about you only from you. In the course of operating the business, however, it may be necessary to collect personal information from various external sources, including government agencies and other third parties such as advertisers, mailing lists, recruitment agencies, contractors and business partners. You authorise us to collect information from external sources as and when required.

If we collect personal information about you from a third party we will, where appropriate, request that the third party inform you that we are holding such information, how we will use and disclose it, and that you may contact us to gain access to and correct and update the information. We will not, however, make any such request to any third party in circumstances where it would not be practical to do so.

We may collect and hold other information, including:

  • data relating to your activity on our websites via tracking technologies such as Google and cookies;
  • the identity of your Internet browser, the type of operating system you use, your IP address and the domain name of your Internet service provider; and
  • details of any survey responses you provide.

We may use this information for internal purposes, including administering our services, diagnosing problems, generating statistics and trends, and improving the quality of our products and services.

Your information may also be collected by Netratings Australia Pty Ltd via cookies and an online auditing system to assist us in gathering statistical information for the above purposes. Details of the use of your information by Netratings Australia Pty Ltd and how to opt-out are available here.

We will hold personal information as either physical records, records on our servers, and in some cases, records on third party servers, which may be located overseas.

Use and Disclosure of Information

In general, we will collect, hold, use and disclose personal information for the purposes of providing or offering goods and services to you, any purposes that you may reasonably expect, for any other purpose authorised by law, or for any other purposes disclosed to or authorised by you. This may include disclosures to organisations that provide us with technical and support services, and professional advice, such as solicitors, accountants and business advisors.

By providing us with personal information, you consent to us using your personal information for:

  • providing you with news and information about our products and services;
  • purposes necessary or incidental to the provision of our products and services;
  • sending you marketing and promotional material that we believe you may be interested in, either from any of our related entities or a third party business which we consider may be of interest to you;
  • personalising your experience with our products and services, for example, via connectivity with social media services;
  • communicating with you, including by email, mail or telephone; and
  • conducting competitions or promotions on behalf of us and selected third parties.

Where it is possible, we will use reasonable endeavours to de-identify your personal information before using it for these purposes. We will also, wherever possible, keep all personal information strictly confidential.

If you do not want to receive promotional material from us, please let us know.

A number of laws require the provision of personal information to third parties, including the Corporations Act 2001 (Cth). The precise information required to be provided will vary depending on the circumstances requiring disclosure of that information.

We may also use or disclose personal information about you to avoid, lessen or prevent a serious emergency or crime. If we use or disclose personal information about you in those circumstances we will make a written record of such use or disclosure.

Any disclosure that is required to be made to any third party will be made primarily for the purpose of providing or offering goods and services to you. If we disclose information to a third party, we generally require that the third party protect your information to the same extent that we do.

Any personal information submitted via our online form may need to be processed by a third party. By submitting personal information via an online form, you consent to the disclosure of that information to a third party, which may be located overseas, for the sole purpose of processing the online form.

Information Security

We will take reasonable steps to hold all hard copy and electronic records of your information in a secure manner to ensure that they are protected from misuse, interference and loss, and unauthorised access, modification or disclosure. We will destroy or de-identify your personal information once it is no longer needed for a valid purpose or required to be kept by law. Unfortunately, no data transmission over the Internet can be guaranteed to be totally secure.

Cross-Border Disclosures of Information

We are not likely to disclose your information to overseas recipients. We will only do so where necessary or useful in the course of operating our business, and only with your express consent or otherwise in accordance with the Australian Privacy Principles.

We will not disclose your information outside of Australia in any other circumstances.


Where practicable, we will provide the option for you to deal with us anonymously or under a pseudonym. This option will not be available where we are required or authorised by law to deal with individuals who have identified themselves, or if we need to verify your identity in order to provide products or services to you.

Security Statement


The server for the Website may automatically log certain browser information, including your server address, IP address, the date and time of the visit, the websites accessed and the previous website visited by the user. This information is used only for statistical analysis and internal business purposes, including website administration and enhancement.

Picture This Agency will not record your e-mail address unless you send us an electronic message or provide it to us by some other means. Your email address will only be used for the purpose for which it is provided, or otherwise in accordance with our Privacy Policy.

Please note that there are inherent risks in transmitting information over the Internet. There is a possibility that this information could be accessed by a third party while in transit. Each user of the Website should make their own assessment of the possible security risks to their information when deciding whether or not to use the Website.

Picture This Agency cannot ensure or warrant the security of any information transmitted to us online and individuals do so at their own risk. To the extent permitted by law, Picture This Agency accepts no responsibility for the unauthorised access of personal information held by Picture This Agency.


Picture This Agency uses cookies to collect and log certain information about your browsing experience on the Website for statistical purposes.

Cookies are small data files that a website is able to place on a user’s hard drive to record aspects of that user’s experience of the website. For example, Picture This Agency may use cookies to record that a user visited a particular section of the Website, or that their browsing software was a particular version. In this way, cookies can improve the operation of the Website, and make the experience more efficient, more enjoyable or more personalised.

Importantly, cookies do not need to identify the user or record any personal information. No attempt is made to identify you or your browsing activities except, in the event of an investigation, where a law enforcement agency may exercise a warrant to inspect the service provider’s logs, or where your usage is causing technical issues for the Website that may need to be resolved and Picture This Agency needs to contact you. A notice will be posted on the Website if the Website attempts to identify individuals from their cookies unless that identification is required by law or to assist in law enforcement.

The default settings of most internet browsers allow cookies. However, users may change their browser settings to disallow cookies. Please note that some parts of the Website may not function fully for users that disallow cookies.

Third Party cookies

Some of the cookies stored on your computer belong to, and are managed, by third parties.

How to change your preferences

You have the right to decide whether to accept or block cookies that we use on our website. However, please be aware that if all cookies are blocked (particularly any essential cookies), the functionality of our website may be impaired.
You can exercise your cookie preferences by adjusting your browser settings. The links below set out information about how to change your browser settings for some of the most commonly used web browsers:
• Cookie settings in Internet Explorer
• Cookie settings in Firefox
• Cookie settings in Chrome
• Cookie settings in Safari web and iOS
You should be aware that most browsers automatically accept cookies.

Therefore, if you do not wish cookies to be used, you may need to actively delete or block the cookies. If you reject the use of cookies, you will still be able to visit our website but some of the functions may not work correctly.

Information for residents of the European Union

As set out above, Picture This Agency’s website is unlikely to use any Cookies that store personally identifiable information. However, to the extent that any cookies placed by Picture This Agency or a third party can uniquely identify a resident of the European Union, the requirements of the General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR) will be adhered to. In particular, we will ensure that:

• your consent is obtained prior to the setting of the cookies
• your consent to the use of cookies can be provided by clear affirmative, positive action;
• rejecting the use of cookies will be an actual option in the sense that you can continue to access our website and its functions even if all but the essential cookies have been rejected
• you can withdraw your consent at any time by changing the relevant settings;
• we document your consent and store it securely; and
• we delete your personal data upon request.

Cookie Policy Changes and Updates

This document reflects our Cookie Policy as at May 2018. We reserve the right to amend our Cookie Policy at any time without notice to you. The date of this Cookie Policy will inform you as to whether there have been updates since your last visit.


The information provided on the Website is for general purposes only and is not a substitute for legal or other professional advice. Any user of the Website may access and use the information at its own risk. Picture This Agency, its related bodies corporate, directors and officers make no warranty or representation that the information is accurate, complete or up to date. To the fullest extent permitted by law, Picture This Agency, its related bodies corporate, directors and officers disclaim all liability (including any indirect, special, incidental or consequential damages or loss) suffered or incurred by any person, whether directly or indirectly, by reason of any use or misuse of, or reliance upon, the information contained in the Website, or any of the information being incomplete, incorrect, misleading or deceptive.

Picture This Agency reserves the right to alter or amend any information on the Website without notice, at any time.

Any hyperlinks or references to other websites are provided for your convenience only, and this does not represent or imply any endorsement, sponsorship, affiliation or approval by Picture This Agency, its related bodies corporate, directors or officers of the content, products or services appearing on those websites.

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